Push Studios provide experiential Marketing, design and fabrication of immersive live event spaces for many well known global brands and organisations. Push has a track-record of exceptional creativity that has won awards and favour with global creative and design leaders including Google and Lotus.
Push Studios commissioned The Creative Arch to develop and bring to life a website concept and social media communication experience that would truely extend the Push identity online by encapsulating their values of leadership in the marketing and design space.
Our challenge was to create a user experience and design concept that embraces these values and shows leadership in the marketing and design space by incorporate latest technical and communication trends, while providing a fluid user experience on all mobile devices. Administering the websites content would be left to the Push staff team, which would add some new development challenges – content from multiple social channels will be quickly and easily ‘channelled’ by staff in and out of the website without any advanced technical know-how. Social media would be the website’s life blood so the site must rest on a framework capable of integrating current social networks as well as those yet-to-be-created. Finally, nothing less than a fluid user experience on all mobile devices would exist now and in the future.