Whether it’s social networking sites, blogs, review sites or comparison sites, social media is where real people’s opinions are made – around 90% of internet users say they trust the on-line recommendation of total strangers over advertisements. Social media opens up a whole world of opportunity for you to reach your target audience, build brand awareness and grow loyalty. At iPER Media, we turn that opportunity into reality and help you avoid the pitfalls.
Blending years of digital marketing experience with the latest social media thinking, we use a unique approach to craft you a strategy that gets results.
Typically we’ll start by carrying out a social media audit to see exactly what the activity around your brand is like in the social space. Then we use this insight to inform our campaign concept and strategy.
Once we understand the desired objective and customer segments, we can develop a tactical social media marketing plan to help attract, engage and compel your customers.
We believe that everybody has a role to play in the social landscape, and we work with clients to find the social channels and campaign strategies that best fit their target demographic, ensuring the most effective return. We ensure you tackle the right channels with the right content.
For some clients we ‘listen’ to the social landscape with reputation monitoring and other analysis tools to ensure we achieve the desired reception. For other clients we build social media profiles, create apps, and manage communities. We also undertake outreach programmes and social CRM, and handle the creation, seeding and syndication of social media content.
iPER Media’s social media marketing is inventive and compelling, and makes the most of the opportunities this rapidly growing channel has to offer, in a way that’s right for each brand and its audience. We aim to deliver real, quantifiable, value.
Our social media services include:
- Staff training and workshops
- Digital audits & reporting
- Digital PR, campaigns & strategy
- Profile optimisation & management
- Social media apps
- Social network advertising