Social Media Week London 2010 came to a spectacular close with an informal mixer organised by Waves PR supported by Sun Microsystems.

The event gave marketing and PR a chance to interact with technology vendors from across the fast emerging filed of social media monitoring, while I had the chance to chat with some attendees and table talk hosts about social media monitoring, the event itself and social media week in London.

Audio Interviews from the Event

Luke Brynley-Jones

Social Media and Marketing Consultant, Founder Our Social Times

Introducing the event with a thought on the complexities and opportunities of social media measurement in and beyond the disciplines of marketing and PR.

Steven Haggard
Freelance Social Media Consultant

On the event, social media week and B2B rich content.

Chris Hall
Director, Cowbell Digital Marketing

Some suggested solutions to the Social Media ROI quandry.

Benjamin Ellis
Director and Co-founder, Redcatco and SocialOptic

Eric Swain
Social Media Director, Spice

Together discussing the importance of social media beyond marketing and PR.

If you like what you hear, a sequal to the event is planned for later this year, see wavespr.com for more info.

“A well organised but informal event that was stimulating due to the content covered and the people there. There was an amazing amount of interest in the issues discussed. Great to hear different views, meet potential clients and chat with competitors – we have much in common and much to learn from each other(within reason!). Thanks to Claire for organizing it, Sun for providing the space and coffees, any other sponsors and all the people who contributed to the afternoon.”

Jonathan Moody
Presenter, Asomo

The event was a great round up of Social Media Week London, so a huge thanks to the event speakers and Waves PR for organising the event, as well as everyone who participated.

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Comments welcome below.